Collection: Glam of Sweden

Our popular Pick & Mix concept makes it easy to discover new products and create your personal look, directly in store or online.

Glam of Sweden was founded with the vision of offering affordable makeup without compromising on quality . We want to inspire creativity, playfulness and self-expression – regardless of style or budget. Our products are developed in collaboration with leading makeup manufacturers and are rigorously tested to provide both durability and impressive results.

Today, Glam of Sweden is a well-established beauty brand with a presence in several international markets. Since its inception in 2014, we have grown rapidly, but our philosophy remains the same: to make beauty accessible to everyone – with smart, stylish and affordable products that make you feel glam, every day.