OUR STORY

Glam of Sweden is a Swedish company and brand with a passion for doing things differently.

 Inspired by the idea of creating a new way to sell makeup, the idea to create a unique store concept was born — one that no one had seen before. High-quality beauty products at a sensational price point, with a "Pick & Mix" concept that is entirely new to the industry. Strategically, Glam aims to be present in its customers' shopping environments, specifically in grocery retail.

 Close, inspiring, simple, and immediate. Very good products at a very good price.

 As an international brand, Glam is currently present in around 10 export markets. Since its launch in 2014, the concept and product range have received strong and positive feedback. Several more countries are on the horizon.

 Curiosity is our guiding star, and innovation is our driving force. We are a fast and responsive organization, capable of turning sketches into reality in a very short time. Glam develops and brings its ideas to life in collaboration with the leading makeup producers in China.

 Beauty smartness, as we like to say!